Your business is the body.
Your personality is the soul.
Identifying the personality of your brand is just
soooo important for the growth of your business!!
And just a hint: It’s not your actual personality!!
But what is it you ask? And why do I need to know?
Your brand personality is the actual human traits of your brand... you could be a happy brand, a heroic brand, an empathetic brand or even a wise brand.
And humans are built for connection. Think about those brands we know and love! We form relationships with them based on how they interact with us, what they stand for, and how they make us feel.
And however people connect to your brand is due to its personality.